Free tool
See what one hat really costs, materials, packaging and your time included, and what to charge. It starts with a real example: embroidered trucker cap. Change it to yours. No signup.
Updated . Example prices checked on supplier sites the same month.
The share of the price you keep as profit. 50% means the price is twice your cost.
Example prices, October 2026. Change them to yours.
Cost per hat
$22.85
Sell at $45.69 for a 50% margin, a profit of $22.85 per hat.
Keep this recipe. Stockria saves it with your materials, so the cost updates when a price changes and each batch you make takes stock off the shelf.
Small embroidery shops often run orders of 12 to 48 pieces. This example stitches a 3 color, 8,000 stitch logo on 24 trucker caps, about 15 minutes each on a single head machine. Here is the batch the calculator starts with, worked out the same way. It makes 24 hats at $22.85 each.
| Material | Used | Cost |
|---|---|---|
| Polyester embroidery thread cone$9.99 for 5,029 m | 960 m | $1.91 |
| Cap tearaway backing roll$62.69 for 5,400 in | 144 in | $1.67 |
| Prewound bobbin$26.43 for 144 pieces | 3 | $0.55 |
| Embroidery needle$19.50 for 100 pieces | 1 | $0.20 |
| Trucker cap blank$13.50 for 1 piece | 24 | $324.00 |
| Labour: 2 h at $20.00/hr | $40.00 | |
| Time on the embroidery machine: 6 h at $30.00/hr | $180.00 | |
| Total for 24 hats | $548.32 | |
| Cost per hat | $22.85 | |
Prices change and shipping is extra. They are here to make the example real, not as a quote. Put your own prices in the calculator.
Want the reasoning behind each step, with tips for embroidery shops? Read how to price an embroidered hat.
In the example on this page (embroidered trucker cap, 24 hats per batch, prices from October 2026), one hat costs $22.85. That counts every material, packaging and 2 h of labour at $20.00 an hour, plus 6 h on the embroidery machine. Your cost depends on your prices and your batch size, so put in your own numbers.
Divide your cost per hat by 1 minus the margin you want. With a cost of $22.85 and a 50% margin, the price is $22.85 / 0.50 = $45.69. If you also sell wholesale, check that half of that price still covers your cost.
From supplier product pages checked in October 2026: Jiffy (single price; bulk is lower), AllStitch. Shipping is not included. The prices make the example real; they are not a quote, so change them to what you paid.
Yes. Click "Save this as a recipe in Stockria". A free account opens with your materials and this hat as a product made from them, costed the same way as here. When a material price changes, the cost per hat changes with it.
Yes. Enter the amount you use and the pack you buy in any unit of the same kind: grams with kilos, ounces or pounds; millilitres with litres or fluid ounces; millimetres with metres, inches or feet. The calculator converts before it does the maths.